Established more than 35 years ago, Boundary Outlet, formerly known as Boundary Mill Stores, is a group of leading UK shopping destinations that attracts hundreds of thousands of customers each year.
Silverchip was selected as their new, long-term technology partner to rebuild their CRM and retail mobile apps to enhance the group’s digital offering and help them continue as a retail leader.
The partnership will focus on a new and improved CRM system that will better the customer experience, improve data accuracy, maximise opportunities and optimise their sales and marketing efforts.
CTO and Co-Founder of Silverchip, Liam Bateman, said: “We’re delighted to have been selected as the technology partner for one of the UK’s leading retail outlets. It is a testament to the Silverchip team and the reputation we have developed around long-term technical projects and success.
Boundary and its team are driving forward with technical innovation and we are excited to be part of that and help them achieve the next stage in what is a very competitive sector.”